--- title: Proactive Selling in the Age of the Informed Buyer description: Join the 21st Century Prospecting Workshop on January 29, 2026, to enhance your sales skills and strategies for the upcoming year. Reserve your spot today. image: https://prairie-edge.sandler.com/hubfs/Handshake%20to%20close%20deal.jpg --- [![SANDLER\_Wordmark\_2 Color\_SM-1](https://prairie-edge.sandler.com/hs-fs/hubfs/SANDLER_Wordmark_2%20Color_SM-1.png?width=400&height=49&name=SANDLER_Wordmark_2%20Color_SM-1.png "SANDLER_Wordmark_2 Color_SM-1")](https://www.pinnacle.sandler.com/) # 21st Century *Prospecting* Workshop 🔹 February 4, 2027 🔹 10:00 AM - 5:00 PM CST 🔹 Hybrid Workshop - Virtual OR In Person 🔹 Investment - $595 + GST   |  Client/Alumni Investment - $145 + GST ## Unlock Opportunities and Accelerate Sales ## Prepare for 2027 by joining this transformative workshop ### BREAKTHROUGH 2027! **✅ Develop a Winning Prospecting Mindset to Thrive in Any Market** **✅ Captivate Attention with Omnichannel Prospecting** **✅ Leverage the latest information, social networks, and technology, including ChatGPT and AI to advance deal progressions.** **✅ Initiate Buyer-Focused Conversations for Long-Term Success** Reserve your spot today and start 2027 on the right foot!  Send Data Send Data ### **Designed for Sales-Focused Business Leaders** ### Enrollment is now open! If you're looking to start sales conversations, get more appointments and add more opportunities to your pipeline, then this workshop is for you.  Most importantly, you won't just have the tools to use but also the knowledge to evaluate which method(s) make the most sense, given your unique situation. ![Pursuit 1 Feb 28\_24](https://prairie-edge.sandler.com/hs-fs/hubfs/Pursuit%201%20Feb%2028_24.jpg?width=1600&height=747&name=Pursuit%201%20Feb%2028_24.jpg "Pursuit 1 Feb 28_24") Workshop Details: ⊕ February 4, 2027- 10:00 AM - 5:00 PM CST ⊕ Virtual or In-person ⊕  Lunch Provided to in-person attendees ⊕  21st Century Prospecting book ⊕  ChatGPT prompts for salespeople   - ##### Shift your mindset to embrace the challenges and opportunities that 2027 will bring. - ##### Discover the mental habits that will set you apart as a top performer in the coming year. - ##### Perfect your 30-second commercial: Learn how to create a concise, compelling message that addresses buyer pain points and sets the tone for success in 2027. - ##### Develop techniques for asking the right questions that uncover needs, build rapport, and secure long-term relationships as you prepare for a strong 2027. - ##### Future-proof your outreach by mastering a strategic combination of email, text, and LinkedIn—be where your prospects will be in 2027. - ##### Craft powerful subject lines and opening messages that grab attention in an increasingly competitive landscape. - ##### Leverage the latest personalization techniques and data-driven insights to boost your engagement as we move into the new year. - ##### Transition from attention-grabbing to value-adding—turn curiosity into meaningful, forward-looking conversations. ![MatthewDonnelly.2404251229550 (1)](https://prairie-edge.sandler.com/hubfs/MatthewDonnelly.2404251229550%20(1).jpg "MatthewDonnelly.2404251229550 (1)") ## About The Speakers ### **Matthew Donnelly** Matthew Donnelly has been involved in sales for over twelve years in roles ranging from Sales Representative to Vice President of Sales. Matthew's expertise is in training and coaching and has delivered training all over the world. He is also an accomplished public speaker having presented not only across Canada but in several countries including Germany, Sweden, Poland, and Mexico. As the Vice President of Sales, Matthew started his sales team with five representatives and grew a sales force across three provinces while also helping that organization become one of the fastest growing companies in Canada. As a former student of Sandler, Matthew has implemented many of the principles and philosophies over his career. ![ChadBanman.2404251229550 (1)](https://prairie-edge.sandler.com/hubfs/ChadBanman.2404251229550%20(1).jpg "ChadBanman.2404251229550 (1)") ### Chad Banman An expert in the field of sales management and sales development, Chad has been working in the professional field of sales for the past 20 years. As a dedicated lifelong learner with a Bachelor of Education degree from the University of Alberta, Sandler Silver level certification, 2010 recipient of Sandler Training Rookie of the year, and multi Sandler Pinnacle award winner, Chad appreciates the value of having a consistent sales methodology and has firsthand experience with the success it can bring. His passion for taking talented organizations and giving them the processes and skills they need is evident in the results his clients have achieved. Using Sandler he brings real life solutions to real life problems that sales teams face on a daily basis. --- Sandler by Pinnacle, 2024